October 2004
5 posts
Guy Kawasaki - "Art of the Start" and...
I am starting to get into Guy’s new book - The Art of the Start. Chapter 5 is called The Art of Bootstrapping (I like to skip around in most business books and use them more as reference guides).
There is a lot of great stuff in this chapter, but today I want to focus on Guy’s thoughts on a bootstrappable business (meaning one that you can start and grow on your own steam). I think...
Local Search - The Pie Gets Bigger
Couple of interesting announcements yesterday from Yahoo! and Bill Gross of Idealab (Idealab was the spawning ground for Overture as GoTo.net, Yahoo! purchased Overture).
Gross announced Snap and Insider Pages in conjunction with John Batelle’s Web2.0 conference. More about Snap in a future post (in short, the transparency and ability to pay on the basis of sales generated, etc. is pretty...
New Battle Brewing in Search Engine Optimization?
Great post by Jim Hedger at Search Engine News Journal on the possibility of a new battle in the search engine optimization wars. Apparently, Jim feels that the PhD’s at Google are fed up with what they see as the “gaming” of their search engine results by SEO firms. Jim speculates that Google may be rebuilding their ENTIRE 4.5 BILLION index of webpages, using a new spider to...
Paid Search is Expanding
Bambi Francisco’s article (sorry, the article is behind a subscription wall at CBS MarketWatch) this morning is about law firms using paid search advertising to troll for Vioxx clients. The really interesting tidbits in the article are that pay per click advertising accounts for 40% of online advertising expenditures and is growing at 63% per year. Admittedly, these are some of the rosier...
As Guy Kawasaki Says "Don't Worry, Be Crappy"
No posts from me since May because I have been working fairly non stop on my new company. We are in stealth mode, but getting ready to launch (soon!).
Guy Kawasaki is one of my favorite business writers and I was fortunate enough to partner with Garage Technology Ventures (when it was garage.com) when I raised venture capital for my first startup in 1999.
Guy has a new book out called “The...